Introduction

Every eCommerce business has faced this scenario: a customer visits your store, finds a product they love, and then sees those dreaded words—“Out of Stock.”
Most customers leave and never return. For the store, that means lost revenue and wasted acquisition costs.

But what if you could re-engage that customer the moment the product is available again? That’s exactly what Back in Stock alerts do. And here’s why they’re one of the easiest, most effective sales tools you can use.

Why Back in Stock Alerts Matter

• Capture intent instantly – Customers are already interested; you just need to remind them.
• Zero extra marketing spend – No need for retargeting ads or campaigns.
• Boost repeat visits – Alerts bring customers back to your store naturally.
• Build customer trust – Showing that you value their interest keeps them engaged with your brand

How It Works in SpurtCommerce

SpurtCommerce makes Back in Stock alerts effortless:

• Shoppers subscribe to get notified when an out-of-stock item returns.
• Once inventory is updated, alerts are automatically triggered.
• Customers receive an email/notification and can purchase immediately.

It’s a set-and-forget system that turns missed opportunities into quick conversions.

Real Business Benefits

• Low effort, high impact – A single alert can convert at higher rates than generic campaigns.
• Recover lost sales – Don’t let stockouts mean dead ends.
• Stronger customer relationships – Instead of frustration, you give them a reason to come back.

Think of it as automated remarketing—without the cost. 

Conclusion

“Back in Stock” alerts are more than a convenience feature—they’re a revenue engine hiding in plain sight. By reactivating customer intent, stores can unlock sales with almost no additional effort.

With SpurtCommerce, this feature is built to help your business maximize conversions, retain customers, and grow with ease.