Customer Groups

A Customer group and Customer Segmentation model allows for the effective allocation of marketing resources and the maximisation of cross and up-selling opportunities. When a group of customers is sent an email that is specific to their needs, it's easier for companies to send those customers special offers.


Admin Panel ‣ Customers ‣ Groups

  • Click on ‘Add Customer Group’.
  • Enter a name for the Customer Group.
  • Type a Description for the Group.
  • Select a status to either make it active or keep it in-active.
  • Select a colour code from the dropdown (You can have different colour code for different Customer group, in order to differentiate).
  • Then, the Customer group will get added in the selection of Customer group from the dropdown, while adding a new Customer.