The eCommerce Industry is experiencing a tremendous change so much so that it is becoming headless.
Consumers are finding different end points for consuming website content and making online purchases – from IoT devices to progressive web apps. The legacy eCommerce platforms are struggling to keep up with the pace of the Customer demands.
The Amazon Dash buttons, the voice assistants and other means for online purchases are offering Consumers with numerous ways to fetch product information, read reviews and shop online. The Consumers are rather embracing this and finding it more convenient now, even if most of the retailers are yet to adapt to this change.
Most of the eCommerce brands are now looking at moving along with this changing flow, for example, ‘’Hi there, Amazon’’. At the same time, there are some others, who are still sceptical and wondering how to go about it, without having to invent their own IoT device. Yes, it is possible and that is through Headless Content Management – to be more appropriate to the Industry – Headless Commerce.
To be more precise, Open source headless commerce is a technological concept that stores, manages and delivers without a front-end delivery layer. With the headless commerce platform, the front end (or the head) – which in most cases is a template or a theme – will be decoupled and removed, retaining only the back end.
In this case, the Developers will make use of APIs to deliver things like product information, customer reviews or blog posts and this can be delivered to any screen or device. At the same time, front end developers will work on how to present that content with framework that they wish to use. They can use the Back End NodeJS Headless API with any Storefronts - Open Source Flutter eCommerce, Open Source React eCommerce, Open Source React Native eCommerce, Open Source Vuejs eCommerce and Open Source Angular eCommerce and multiple storefront channels. .
On the other hand, traditional eCommerce platforms have their head attached to the back end. This typically means, front end is preconfigured and strongly coupled with the back end. Even if there has to be numerous customization features and non-restrictive access to the code, the platform will be restrictedly designed to convey content in the form of websites and at the most native mobile apps.
A headless commerce architecture provides a platform through a RESTful API that consists of back end data model and cloud-based infrastructure. As the platform is not tightly linked with the back end, eCommerce platforms can easily deliver any content – products and payment gateway to any smartwatches, kiosk screens, Alexa skills and anything for that matter.
A headless commerce platform works by sending requests between the presentation layer and the application layer through web services or Application Programming Interface (API) calls.
For example, when the User clicks on ‘Buy Now’ button on their smart phone, the presentation layer of a headless commerce sends an API call to the application layer to start processing the order. Then, the Application layer connects another API call to show the Customer, the confirmation of the order.
Spurtcommerce is a NodeJS based Headless Commerce Solution that can perform all the core functionality of eCommerce very well for multiple storefront channels. You can have multiple interfaces and delivery memorable shopping experiences to your end-Customer, while keeping your back end intact. To learn more about the best Open Source NodeJS Headless Commerce Framework, visit www.spurtcommerce.com